PURE
Real food comes from a farm, a field, or a forest, not a factory.
The less you do to a food, the more it does for you.
PASTURED
“Pastured” is sometimes confused with “pasteurized”. Though they sound alike, they are not at all similar.
POWERFUL
Fermented foods are teeming with probiotics, the little microbe-warriors who defeat viruses and other infectious invaders in your gut.
Fresh
Buy what’s in season for the best prices and flavors.
TIP: revive limp carrots, radishes, and celery in a bowl of ice water with a slice of potato.
Local
Think and buy outside of the box-store.
Look for small, local, family farms and inquire about their growing and animal-raising practices.
Grown
Picking from soil is much better than picking from a shelf!
Plants need soil, sun, and water to grow anywhere: rooftops, containers, windowsills, and even in tin cans.
Personal
Make friends with a farmer. He works hard for his money.
Cut out the middle man and save natural resources by buying directly from the farm.