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PURE

Real food comes from a farm, a field, or a forest, not a factory.

The less you do to a food, the more it does for you.

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PASTURED

“Pastured” is sometimes confused with “pasteurized”. Though they sound alike, they are not at all similar.

 

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POWERFUL

Fermented foods are teeming with probiotics, the little microbe-warriors who defeat viruses and other infectious invaders in your gut.  

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Fresh

Buy what’s in season for the best prices and flavors.

TIP: revive limp carrots, radishes, and celery in a bowl of ice water with a slice of potato. 

Local

Think and buy outside of the box-store. 

Look for small, local, family farms and inquire about their growing and animal-raising practices.                                   

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Grown

Picking from soil is much better than picking from a shelf!

Plants need soil, sun, and water to grow anywhere: rooftops, containers, windowsills, and even in tin cans. 

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Make friends with a farmer. He works hard for his money.

Cut out the middle man and save natural resources by buying directly from the farm.


The Food Truth Tenets:

Learn the Lingo